Growing your email list is an essential piece of EVERY businesses marketing strategy… or at least it should be. The fact is, Email Marketing is the only FREE and ON DEMAND traffic source there is. Let’s think about that…
SEO is free but it’s not on demand because someone else (Google, Bing, Yahoo) dictates whether or not they will show your site to viewers AND you are limited to whether or not someone is searching for your keyword/ topic.
Social Media posts are also subject to a similar “over rule” from the social media channel you are publishing on, and often times posts aren’t shown to their full audience due to some “algorithm”. Without paying to “boost post”, Facebook barely shows your content to more than 30% of your audience… if you’re lucky.
Email marketing; however, is completely on demand. If you want to email your entire list 2, 3, 4, 5x a day… you can do that. No one will stop you from logging in and sending an email blast to your subscribers. Once you have the email address you can get traffic on a consistent basis. You do NOT want to be placed into a situation where, when you stop spending money on ads, you lose all of your traffic. That’s not how you build something long term, in our opinion.
So building your list is obviously ESSENTIAL to the longevity of a business. So much so, in fact, we’d be willing to wager that businesses that focus on list building in their daily activity are less likely to fail in the long run by a significant margin that might help your marketing like statement printing and mailing services.
At Chatmatic our goal is to bring list building to YOU instead of making you figure out list building. We’ve made it easy. In some senses maybe too easy. In fact, often when we showcase how amazing Chatmatic is MOST people need to see it twice for it to sink in. So instead of twice, we decided to show you 5 times. Here’s 5 SIMPLE ways you can use Chatmatic to grow your list without having to spend more money on ads.
Technique Number 1: Viral Content Posts
This is probably the easiest one to get off the ground because it doesn’t require, really, ANY spending what so ever. The idea is simple to understand and even more simple to execute.
Go to (or make) your Fanpage and post viral content. Maybe it’s a picture, a link, a video… it literally doesn’t matter. Anything viral and you don’t have to create it… just repurpose someone else’s content. In the description or “post text” make sure you as asking for comments. Don’t just ASK for a comment… but tell someone what to say. If you don’t tell people what to day, your comments will decrease by an average of 50%. Make people say something that you want other people to see, and that will help you get more done. This should be one or two words maximum. We’ll show you an example from our Pugnation fan page:
You can see here we are asking people to say a ONE WORD comment “Love”. The science behind this is REALLY powerful because you are getting someone to VERBALLY say that they love whatever you’re posting… that’s a deep connection. You can have them say anything to create this connection, but try to use a “power” word and not just “Cool” or “nice”.
Once you’ve got a viral post that will generate comments, you’ll use Chatmatic to attach a “Trigger” to it. Our triggers allow you to instantly send a PRIVATE message to the commenter. The possibilities here are endless, but we are focusing on List Building so here’s how we do it…
The instant private message will have a ChatMatic Subscriber link in it. Our Subscriber links (currently called buttons, soon to be “Campaigns) allow you to capture email addresses directly from a Facebook authorization. Yes, I’ll say it again. When someone clicks the link you’ll be sending them, FACEBOOK will ask them to allow us to capture their email. When they say yes, we get their email directly from Facebook. Now, because they are currently ON Facebook our conversion rate is amazing! Think about it. You’re on Facebook, Comment on a post, get an auto reply from that page saying to check out XYZ… you click that and Facebook asks “Continue as YOUR NAME HERE?”… you’re more likely to click that because it is a consistent experience. Now we are list building.
So just post something viral EVERY day and make sure you set it up to get a lot of comments… set up post triggers… and send subscription links that redirect to more viral content. Simple as that.
Technique Number 2: Viral Content Posts